EU Health Claims: New Authorization for Vitamin D and Muscle Function

New Claim

Wording: "Vitamin D contributes to the maintenance of muscle strength in seniors over 60 years."

Conditions

• Minimum amount: 15 µg (600 IU) vitamin D per daily dose
• Target group: People over 60 years
• Restriction: Claim may only be used in conjunction with exercise recommendations

Marketing Opportunities

This claim opens new opportunities for senior-focused products.