TikTok & Instagram: Designing NEM Marketing in Compliance with Legal Regulations
TikTok & Instagram: Legally Compliant Marketing for Supplements
Summary
A comprehensive guide to legally compliant social media marketing of supplements on TikTok and Instagram.
Background
This article addresses current developments in the regulation of supplements. The information provided is based on official publications from EFSA, BfR, UK FSA, and other European authorities.
Key Points
- Point 1: Regulatory changes have a direct impact on your products
- Point 2: Compliance checks should be conducted regularly
- Point 3: Multi-country launches require country-specific adjustments
- Point 4: Health claims must strictly adhere to EFSA guidelines
- Point 5: Labeling requirements vary between EU member states
Practical Recommendations
For Manufacturers
- Immediate Review: Review your existing formulations
- Documentation: Ensure complete compliance documentation
- Multi-Market: Take country-specific requirements into account
- Timeline: Plan reformulations in a timely manner
For Retailers
- Supplier Check: Request up-to-date compliance documents
- Product Review: Use automated tools like Supplement-Check.eu
- Inventory: Check existing stock for compliance
- Marketing: Adjust claims and descriptions accordingly
Compliance Check with Supplement-Check.eu
With Supplement-Check.eu, you can check your products for compliance across all 28 EU+UK+CH markets in just minutes:
✅ Automatic maximum level checks (BfR, EFSA, UK FSA, Swiss FSVO)
✅ Health claims validation
✅ Country-specific warnings and recommendations
✅ PDF/Excel export for your documentation
✅ AI-powered fix suggestions for non-compliance
Conclusion
The regulatory landscape for supplements in Europe is continuously evolving. Regular compliance checks are essential to avoid sales bans, warnings, and hefty fines.
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Published on: 2025-07-28
Category: how-to-guides
Reading time: 12 minutes
Disclaimer: This article is for informational purposes only and does not constitute legal advice. For legally binding information, please consult a specialist lawyer for food law.
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