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UK ASA Bans 'Ultra-Processed Free' Claim

ASA classifies Zoe's claim as misleading.

# UK ASA Bans 'Ultra-Processed Free' Claim

ASA rules against Zoe Daily30+ supplement due to misleading claims.

Background

Zoe claimed 'No ultra-processed pills, just real food', which ASA disagreed with.

Key Statements

  • Misleading advertising
  • Consumer perception is decisive
  • Industrial processing of ingredients
  • Precedent for the UK

Impact for Manufacturers

Claim review required, risk of ASA complaints.

Recommendations

  • Conduct claim audits
  • Perform consumer testing
  • Ensure transparent communication
  • Legal review

Note: This article is for informational purposes.

Source: [Food Navigator](https://www.foodnavigator.com/Article/2025/05/21/zoe-daily30-supplement-faces-asa-ruling-over-ultra-processed-claims)

*Hinweis: Diese Zusammenfassung dient Informationszwecken. Die dargestellten Studienergebnisse sind keine zugelassenen Health Claims. Für detaillierte Informationen konsultieren Sie bitte die Originalquelle.

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