Case Study: Multi-Market Magnesium Formulation

Initial Situation

Company: Medium-sized German manufacturer
Product: Magnesium Citrate Capsules (400 mg magnesium/daily dose)
Goal: Sale in 15 EU countries + UK

Challenge

The problem: Different maximum levels in various countries:

• 🇩🇪 Germany (BfR): 250 mg/day
• 🇫🇷 France (ANSES): 300 mg/day
• 🇬🇧 UK (FSA): 400 mg/day
• 🇮🇹 Italy: 450 mg/day
• 🇵🇱 Poland: No specific maximum level

Solution

Phase 1: Compliance Check

1. Multi-country analysis with Supplement-Check.eu
2. Identification of compliant markets
3. Risk assessment for borderline countries

Phase 2: Formulation Optimization

• New dosage: 250 mg/capsule (2 capsules = 500 mg)
• Flexibility: Customers can adjust dosage
• Label: Country-specific dosage recommendations

Phase 3: Market Launch

• Compliant markets: Immediate launch (12 countries)
• Restricted markets: Lower dosage (3 countries)
• UK: Full compliance

Results

✅ Successfully entered 15 markets
✅ No objections from authorities
✅ €50,000 saved (vs. external consultants)
✅ 3 months faster to market

Learnings

1. Early Compliance Check: Verify before production
2. Flexibility: Adjustable dosages pay off
3. Automation: Tools like Supplement-Check.eu save time
4. Documentation: Clear records accelerate approval

Published: December 15, 2024